Banana Republic Home

An exclusive collection of globally inspired furnishings, accents, and art created by the world's most distinctive makers and artisans.

BR Home represented a critical step in Banana Republic’s journey to become a premium experiential lifestyle brand. As a natural extension of the brand’s legacy in the apparel business — driven by a commitment to exceptional quality, expressive personal style, and a sense of exploration — these categories allow BR to offer products for every aspect of their customers’ life and style.  

My team and I developed the positioning, brand voice, and messaging for all elements of the BR Home launch and day-to-day business, including catalogues, campaigns, website, product descriptions, product packaging, retail signage, guest service collateral, and more.

Copy Director: Stevie Wilson
Creative Director: Ben Segal
Copywriters: Emma Nelson, Caitlin Abber, Camila Osorno, James Arnett
Design: Ben Segal, Nanako Yano
Interior Design: Noa Santos

As seen in Vogue, The Hollywood Reporter, WWD, and Homes and Gardens