Banana Republic

I had the incredible opportunity to collaborate closely with Banana Republic's VP of Creative and the executive leadership team to shape a transformative new brand platform for the legacy American retailer. This project included redefining the brand's positioning as well as visual and written identity, blending a new, modern sophistication with timeless appeal drawn from the brand’s San Francisco roots and adventurous spirit.

This strategic overhaul not only elevated Banana Republic’s relevance in today’s market but also set the stage for sustained business growth. By aligning creative vision with business objectives, we ushered in a new era for the brand, capturing the attention of both loyal customers and new audiences alike.

Editiorial and Brand Positioning: Stevie Wilson
Creative Director: Remi Paringaux, Melissa Laux
Art Direction: Ryan Spacey